Category: Marketing

The Gift that Keeps on Giving

If you remember, in the first gift of the season, I gave you some clever ideas on how to use the holidays to draw patients into your practice. The second gift of the season was all about "Tinks Down and Dirty Year in Review Marketing Shakedown." Now it is time to take it all a [..]

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Is the OIG coming after you?

  The OIG (Office of Inspector General) issued what we consider fair warning on their position regarding Medicaid patients and marketing tactics.  We are often asked about the practice of hiring marketers and providing incentives to get Medicaid patients to come into the office. We always advise against it, and it turns out those who [..]

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